Email marketing is a form of direct marketing that uses email as the medium of communication between the company and the customer. These days, the Internet has become a huge and effective marketing medium that allows companies to communicate with their target customers more effectively and in a more personal manner. Thus, several online marketing efforts are now used, including email marketing, which is now widely used in direct marketing campaigns. The main advantage of email is that it delivers the message to your desired recipients instead of waiting for them to request the information from you, such as visiting your website. Email marketing is also hailed as the cheapest but most effective way of reaching each of your customers at the most personal level permitted by the Internet.

Wayne’s Web World understands there are many ways to use email as a direct marketing tool. These include sending promotional emails in an effort to bring in new customers to your business and sending newsletters to maintain the loyalty of your existing customers. Regardless of the specific method used, it is clear that email is a powerful online marketing tool and Wayne’s Web World knows that it must be used correctly. Our staff at Wayne’s Web World have the experience and expertise necessary to be able to take advantage of the huge potential of email marketing.