Search engine optimisation or SEO is the process of improving a website’s page rank in the major search engines, particularly Google, in a bid to get to the top of the search results. Websites found on the first page of search engine results are the ones that get the most visibility and traffic. SEO strategies, therefore, take advantage of the fact that Internet users, who make up a large portion of customers, rely heavily on search engines for finding the information they need.
At Wayne’s Web World, we understand that for a website to attain a competitive edge, it has to employ the right SEO strategies to gain higher page rankings. Many websites these days submit to directories and use a lot of keywords on their pages. However, we know that these methods are not enough. SEO is a more complicated process that takes into consideration the different ranking criteria and algorithms that are used by various search engines. Google, so far, has come up with the most effective algorithm that helps it identify and index the most optimized and relevant websites on the Internet. Thus, in order to get good rankings and receive profitable traffic on your site, we have the expertise required in the rules and techniques of SEO.