Paid search marketing is the paid counterpart of search engine optimization (SEO). While SEO uses organic or unpaid techniques to improve a website’s page rank, paid search marketing targets the same objective, but uses paid techniques such as search engine advertising, placement targeting, sponsored listings and so on. In a nutshell, you will pay to the search engines and other websites to advertise your website.

Paid search marketing comes in many different types, one of which is PPC or Pay Per Click. This method allows you to advertise your website by placing a link or ad that leads back to the site and pay only when the said link or ad is clicked. Paid search ads are usually placed on top or to the right of the organic search results and are labelled as contextual advertising or sponsored listings. Since the majority of web users nowadays flock to Google’s search engine and to Facebook as a social media website, the most promising PPC networks today are Google AdWords and Facebook marketing.

Wayne’s Web World knows that paid search marketing is only one of the online marketing techniques that are effective nowadays. Although it requires financial investment unlike most other free online marketing tools such as email and social media, paid search marketing has proven its worth in driving targeted traffic and improving website exposure on search engine results pages. However, we understand that it is still more effective when used in conjunction with other online marketing techniques, especially SEO.

Social media marketing is a marketing strategy that takes advantage of social media websites such as Facebook and Google Plus, among others. As you are probably aware, social media has become extremely popular of late. These websites give Internet users a place where they can connect and interact with other web users for free.  The social media community has grown so large that it has turned into a thriving marketing battleground. The biggest advantage is that social media is the easiest and most affordable way of reaching millions and millions of online customers in the most personal way possible.

Wayne’s Web World uses social media marketing to make your company and your website visible to the social community online. We use many techniques to do this, but due to the large amount of information that people receive from the Internet on any given day, the line between effective social media marketing and adding to the advertising clutter found online is quite thin. We utilize the skills and expertise of our team to take full advantage of the many marketing benefits of social media.

Advanced analytics refers to advanced website analysis techniques used to track the statistics of a website and monitor its performance. These techniques monitor the number of visitors that a website receives, where these visitors come from, which pages get the most visitors, how many visitors turn to customers, whether the website’s ads are performing well and so on. Aside from monitoring, advanced analytics also analyze the available data and turn it into valuable information that may be used as a guide in making decisions and implementing improvements to further optimize a website.

There are now many advanced analytics tools available. One of these is Google Analytics, which is a free service from Google. However, like any other free website analysis tool, Google analytics has certain limitations. Therefore, it’s a wise choice to pay for a high quality professional web design and development service like Wayne’s Web World. Given the value and contribution that effective and advanced website analysis can make to the performance of a site and the sales of an ecommerce business, advanced analytics is certainly worth investing in.