Advanced analytics refers to advanced website analysis techniques used to track the statistics of a website and monitor its performance. These techniques monitor the number of visitors that a website receives, where these visitors come from, which pages get the most visitors, how many visitors turn to customers, whether the website’s ads are performing well and so on. Aside from monitoring, advanced analytics also analyze the available data and turn it into valuable information that may be used as a guide in making decisions and implementing improvements to further optimize a website.

There are now many advanced analytics tools available. One of these is Google Analytics, which is a free service from Google. However, like any other free website analysis tool, Google analytics has certain limitations. Therefore, it’s a wise choice to pay for a high quality professional web design and development service like Wayne’s Web World. Given the value and contribution that effective and advanced website analysis can make to the performance of a site and the sales of an ecommerce business, advanced analytics is certainly worth investing in.