Understanding the Basics of Generating Organic Business Leads
It's no secret that every digital agency out there wakes up in the morning thinking about how to generate more organic business leads. Being a digital agency ourselves, we know the struggle, folks! I, Aiden, have been in the digital marketing world long enough to understand the importance of organic leads which cost nothing but bring everything to your business.
Before we dive in further, let's understand what Organic leads mean. These are individuals who find your company naturally via platforms such as search engines or social media. They are not directly referred by any specific marketing strategy - they organically stumble upon your world and hopefully, take a keen interest!
SEO: Your First Step Towards Organic Lead Generation
Just like my wife, Leila, won't bake her famous apple pie without preheating the oven, you can't expect to generate organic leads without having your SEO in place. SEO, short for Search Engine Optimization, is a huge player in the game of organic lead generation. It's like adding baking soda to your cake mix – you need that for your cake, or your website, to rise in the search engine rankings!
Investing time, effort and yes, sometimes money into optimizing your website for search engines will lead to better visibility. This increased visibility naturally pulls in organic traffic – thereby increasing your likelihood of creating organic leads. Now that's what I call a great ROI!
Quality Content: The King of Organic Lead Generation
I can't stress this enough folks, just like you can't make an omelette without eggs, you can't generate organic leads without quality content! This involves writing blog posts, articles, infographics, videos, podcasts, ebooks and more for your website and social media platforms.
Think of it this way, if you've invited guests over and you serve them some bland, tasteless food, would they come back? No, right? The same rule applies here. If your content is not engaging, informative and useful to your audience, they won't visit again – let alone become a lead. In other words, spice up your content, and make your audience's experience delightful every time.
Video Content: A Mandatory Avenue
You know, the other day, I was giggling watching my turtle, Sheldon, getting confused by his own reflection in the mirror - so we made a video and put it online for a laugh. That caught the attention of many, and enlighten me on the explosive power of video content!
According to a recent HubSpot survey, 54% of consumers want to see more video content from a brand or business they support. So, if you want to generate organic leads, my friend, you need to focus on engaging your audience with videos. They have the potential to increase user involvement, understanding of your product, and ultimately, generate qualified leads.
Lead Magnets: Shaping A Call-to-Action
Remember when you were a kid and got attracted to the toy that came free with a cereal box? That's how lead magnets work. They are a marketing term for free services or products given away to collect contact info. E-books, free consultations, reports, trials — such things that cost you relatively nothing but can drive organic leads to your site.
A good lead magnet should be aligned with your business model and appeal to the prospective leads landing on your page. The aim is to offer them something irresistible so they willingly share their contact info — step one to nurturing a lead. Isn't it fantastic how the marketing world operates?
Social Media: The Digital Marketing Maven
Who would've thought that the platform we initially used to connect with friends, share updates about our life, post pictures of our pets (Hello, Sheldon!) and kids (looking at you, Dominique) could turn into such a potent tool for businesses! With the right strategy, social media can really amplify your digital agency, accessible to countless potential leads.
Being active on social media not only helps you increase awareness about your brand but also enables you to engage directly with your visitors. Share content that resonates with your audience, run contests, start conversations, ask for feedback, so that you can make their experience a lot better. And as a bonus, you'll generate a massive amount of organic leads.
Email Marketing: A Not-So-Old School Move
Email might seem old-fashioned but rest assured, it is not going anywhere anytime soon. It's like the "Backstreet Boys" — it will never go out of style! With every $1 spent on email marketing generating $38 in ROI, you'd be silly not to take it seriously. It beats the social media giant, Facebook, and the search king, Google, in generating organic leads!
Email marketing allows you to form a more personal connection with your potential leads. Via regular emails, you can nurture your leads by conveying the right message at the right time. However, remember not to overdo it. Nobody likes their inbox full of promotional emails all the time.
Google My Business Listing: The Underrated Hero
Last but not least, another important practice to generate organic leads is optimizing your Google My Business listing. It's like that quiet kid in the class who is surprisingly good at everything but doesn't get enough recognition. Get your business on Google My Business, folks! With more than 5 billion searches happening every day, your potential customers are looking for businesses like yours on Google. So, make sure they can get all the info they need directly from their search!
To cut the long story short, investing your time and efforts into these methods will definitely help you to generate organic leads. Just remember, Rome wasn't built in a day. Keep experimenting, keep learning, and keep growing!